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Cognitive biases are distortions in thinking that affect decision-making and behavior, and understanding them is crucial for targeting in marketing. By leveraging these biases, marketers can refine their communication and enhance the customer journey, leading…

Cognitive biases are distortions in thinking that affect decision-making and evaluation, often arising from the influence of emotions. Emotions can guide choices and assessments, either supporting rational decision-making or causing biases. Customer profiles, in turn,…