Mira Kivistö

Insurance Techniques

Insurance techniques: Storytelling, Emotional appeal, Narrative

Mira Kivistö3 weeks ago1 hour ago011 mins mins

Persuasion techniques are key strategies that shape people’s decision-making and behavior. Storytelling, emotional appeal, and narrative are effective means to evoke emotions and create meaningful connections, making them valuable tools in communication and marketing. What are the key concepts of persuasion techniques? Persuasion techniques are strategies that influence people’s decision-making and behavior. They include storytelling,…

Cognitive biases

Cognitive biases: Behavioral patterns, Marketing targeting, Customer journey

Mira Kivistö3 weeks ago7 hours ago013 mins mins

Cognitive biases are distortions in thinking that affect decision-making and behavior, and understanding them is crucial for targeting in marketing. By leveraging these biases, marketers can refine their communication and enhance the customer journey, leading to more effective campaigns. Biases shape customer behavior patterns and can significantly impact the customer experience at various stages of…

Cognitive biases

Insurance Techniques: Marketing Strategies, Communication Channels, Customer Communication

Mira Kivistö3 weeks ago7 hours ago014 mins mins

Persuasion techniques are key marketing strategies that help companies influence their customers’ decisions and increase sales. They are based on psychological principles and customer communication that build trust and credibility. Choosing the right communication channels and best practices in customer communication are essential factors in implementing effective persuasion techniques. Key sections in the article: Toggle…

Cognitive biases

Cognitive Biases: Communication Styles, Rhetoric, Argumentation

Mira Kivistö3 weeks ago7 hours ago011 mins mins

Cognitive biases are distortions in thinking that affect how people understand and interpret information. They shape communication and influence the reception and processing of messages. Communication styles and rhetoric are key factors in the effectiveness of argumentation, especially in culturally diverse environments. Key sections in the article: Toggle What are cognitive biases and their impact…

Insurance Techniques

Insurance Techniques: Behavioral Effects, Purchase Decisions, Customer Profiles

Mira Kivistö3 weeks ago011 mins mins

Persuasion techniques are key strategies aimed at influencing people’s decisions and behaviors. They are based on principles of behavioral psychology that help understand how various factors, such as messages and the environment, shape purchasing decisions. With this understanding, companies can develop effective approaches that attract customers and enhance sales. What are the key principles of…

Consumer behavior

Consumer Behavior: Purchase Motivations, Needs, Wants

Mira Kivistö3 weeks ago7 hours ago08 mins mins

Consumer behavior is a multifaceted phenomenon influenced by purchasing motives, needs, and desires. Purchasing motives, such as psychological and social factors, guide consumers’ decision-making, while needs and desires determine what products or services they seek. By understanding these factors, companies can develop more effective marketing strategies and meet consumer expectations. Key sections in the article:…

Cognitive biases

Cognitive Biases: Communication Styles, Rhetoric, Argumentation

Mira Kivistö3 weeks ago010 mins mins

Cognitive biases are distortions in thinking that affect how people understand and interpret information. They shape communication and influence the reception and processing of messages. Communication styles and rhetoric are key factors in the effectiveness of argumentation, especially in culturally diverse environments. What are cognitive biases and their impact on communication? Cognitive biases are distortions…

Insurance Techniques

Insurance techniques: Use of fear, Threat, Consequences

Mira Kivistö3 weeks ago7 hours ago010 mins mins

Persuasion techniques are strategies used to influence people’s decisions and behaviors, often based on leveraging fear, threats, and consequences. Fear serves as an effective tool that can evoke concern and lead to desired actions, but its use also raises ethical questions, such as the risks of manipulation. It is important to consider how eliciting fear…

Insurance Techniques

Insurance Techniques: Behavioral Effects, Purchase Decisions, Customer Profiles

Mira Kivistö3 weeks ago7 hours ago012 mins mins

Persuasion techniques are key strategies aimed at influencing people’s decisions and behaviors. They are based on principles of behavioral psychology that help understand how various factors, such as messages and the environment, shape purchasing decisions. With this understanding, companies can develop effective approaches that attract customers and enhance sales. Key sections in the article: Toggle…

Cognitive biases

Cognitive biases: Price and value assessment, Marketing communication, Customer behavior

Mira Kivistö3 weeks ago09 mins mins

Cognitive biases are distortions in thinking that affect decision-making and evaluation, particularly in marketing and consumer behavior. They can skew price and value assessments, making their identification crucial for making more accurate evaluations. Effective marketing communication strategies leverage these biases to guide customer decision-making processes. What are cognitive biases and their impact? Cognitive biases are…

Consumer Behavior: Marketing Communication, Customer Communication, Brand Communication

Cognitive biases: Barriers to decision-making, Behavioral effects, Marketing strategies

Consumer Behavior: Emotions, Motivation, Attitudes

Consumer Behavior: Predicting Behavior, Targeting Marketing, Customer Research

Cognitive biases: The impact of emotions, Decision-making processes, Customer profiles

Consumer Behavior: Consumer Trends, Marketing Strategies, Analysis of Purchasing Behavior

Insurance techniques: Storytelling, Emotional appeal, Narrative

Cognitive biases: Behavioral patterns, Marketing targeting, Customer journey

Insurance Techniques: Marketing Strategies, Communication Channels, Customer Communication

Cognitive Biases: Communication Styles, Rhetoric, Argumentation

Insurance Techniques: Behavioral Effects, Purchase Decisions, Customer Profiles

Consumer Behavior: Purchase Motivations, Needs, Wants

Cognitive Biases: Communication Styles, Rhetoric, Argumentation

Insurance techniques: Use of fear, Threat, Consequences

Insurance Techniques: Behavioral Effects, Purchase Decisions, Customer Profiles

Cognitive biases: Price and value assessment, Marketing communication, Customer behavior