Cognitive biases are distortions in thinking processes that significantly affect decision-making and behavior. They can lead to erroneous judgments and poor choices, making their understanding essential for both individuals and organizations, particularly in marketing and business contexts. What are cognitive biases? Cognitive biases are distortions in thinking processes that affect decision-making and behavior. They can…

Persuasion techniques are key marketing strategies that help companies influence their customers’ decisions and increase sales. They are based on psychological principles and customer communication that build trust and credibility. Choosing the right communication channels and best practices in customer communication are essential factors in implementing effective persuasion techniques. What are the key marketing strategies…

Cognitive biases are distortions in thinking that affect decision-making and behavior in customer relationships. They can significantly shape customer loyalty and brand commitment, making their understanding crucial for businesses. In developing customer relationships, it is essential to identify these biases and apply effective improvement methods to create more sustainable engagement. Key sections in the article:…

Cognitive biases are distortions in thinking that affect decision-making and behavior in customer relationships. They can significantly shape customer loyalty and brand commitment, making their understanding crucial for businesses. In developing customer relationships, it is essential to identify these biases and apply effective improvement methods to create more sustainable engagement. What are cognitive biases and…